Genband

Exhibitor Profile: GENBAND

Sanjay Bhatia, VP of Solutions Marketing & Strategy at GENBAND will be at Broadband World Forum talking about its NFV solutions. Specifically its entire Virtual Network Functions (VNF) portfolio, including Session Border Controllers, Advanced Media System, Session Control & Routing and Intelligent Messaging as well as its VNF Manager as part of Management and Orchestration (MANO).

As though that weren’t enough, it will also highlight its award-winning cloud communications platform, Kandy. Sanjay took some time out to share his thoughts with us.

Driving growth and anticipating trends

During the last three years the major trends that have been driving demand for our products have been:

  • network transformation and the migration to all IP networks
  • further broadband penetration on access
  • migration of networks to 4G and VoLTE
  • the need for intelligently securing interconnects

All of these developments are encouraging service providers to modernize networks for enhanced capabilities.

Moving forward the key trends we see over the next five years are:

  1. Further transformation of core and edge networks to a software-based infrastructure in the cloud with NFV/SDN.
  2. The evolution of mobile networks to 5G.
  3. And the Internet of Things.

What will undoubtedly get most of the attention will be network virtualization and the Internet of Things, which are two key topics right now. I’m looking forward to hearing what our customers, partners, and other industry participants will have to say, I’m sure there will be a lot of interesting exchanges!

Why exhibit at Broadband World Forum?

The key reason why we exhibit is that we get to meet the many important and significant industry thought leaders. I hope to connect with some of them with a view to sharing ideas on moving the industry forwards in lots of areas including Network Virtualization, 5G, IoT and the like.

Sanjay Bhatia is an accomplished telecommunications professional with over 28 years of wide-ranging global experience.

He will be talking on the panel “Connect, convene: which functions do service providers plan to virtualize and when?” Broadband World Forum takes place 18-20 October, at the ExCel Convention Centre, London. Book your ticket today!

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