From social media to the Internet of Things, leading-edge technology has been king in recent years, transforming the ways consumers act – and interact – with one another and the devices themselves. Current trends in mobility, wearable devices and embedded IT already are driving disruption, while emerging technologies like virtual reality (VR) and augmented reality (AR) are on track to further close the gap between consumers and their digital lives.
But that quantum leap was not without significant tradeoffs — and the brave new world of technology-driven services has injected complexity. That’s why the next great evolution in the technology space may well be making consumers’ communication with machines more human.
Enter the concept of design language – the next-generation syntax that will enable technology to speak to users’ experiences – particularly emotional ones. As a result, leading-edge organizations are prioritizing the needs of consumers by taking user-centric approach – a process that starts with developing a design language that allows objects or services to communicate better with humans.
To discuss the impact of design language on the user experience, we caught up with Nicolas Limare, vice president of user experience at Technicolor: