According to Digital TV Research, OTT live and video on demand (VOD) services will generate $26 billion this year and $56 billion by 2020. This powerful trend was in evidence at the recent MIPCOM 2015 conference in Cannes, a large part of which highlighted the ways OTT, subscription video on demand (SVO) and streaming services are transforming the industry’s business models and strategies.
While the capability to offer these premium services is increasingly valuable for telcos as they take their service offerings to the next level, they also place heavy bandwidth demands on the carriers’ network infrastructure. Since telcos in mature markets like Europe have a great deal of embedded infrastructure already in place, they actually are at a disadvantage compared to carriers in emerging markets where there is a great deal of new construction.
A winning strategy for telcos may revolve around adopting a hybrid access strategy that leverages existing fixed-line infrastructures, like those for digital subscriber lines (DSL), and combines it with a mobile technology like 4G/LTE or another available fixed line technology in order to mix and match the “last mile” broadband delivery to the home in a cost-effective manner. This would give telcos the additional bandwidth that they need for the delivery of added-value services to a larger subscriber base.
We recently caught up with Jos Delbar, software product manager at Technicolor’s Connected Home division, to discuss the value proposition a hybrid access strategy can deliver to telecom carriers – particularly in mature markets like Europe and how Technicolor brings this solution to reality thanks to its long-standing expertise in access technologies and CPEs. Listen here to our conversation about new options for harvesting broadband demand.