Wi-Fi Junkies?

headGuest post from Mark Torrens, TP-LINK

It comes as no surprise that the average adult spends more than half their waking hours ‘connected’ in one form or another and that by 7.30am they will have checked Facebook, at least once. In fact, the average smart phone owner will pick up their beloved device 1,500 times a day and is more likely to use it to access the web than a desktop.

Why is this important? Tablets and smart phones are the go to devices for modern living, whether we’re watching TV or checking the weather to plan the weekend, we are wedded to our touch screens. Google found that 84% of smart phone owners use them while watching TV to research characters, join in live conversations online using the programme # of choice or simply to multi-task checking bank balances and pay bills.

Ironically the average smart phone and tablet has a better technical spec than most desktops and laptops and are driving the demand for faster wireless. Dual band ready, most are AC ready too and consumers are itching to put them through their paces streaming content and gaming. With this in mind Sandvine, a bandwidth management company, found that Netflix represents more than 36% of all downstream internet traffic, so who wouldn’t want to take advantage of the faster download speeds available on the 5GHz channel?

Up until now we’ve been talking about ‘connecting’ for the sake of entertainment. A recent ONS survey found that 4.2Million Britons work from home. That’s nearly 14% of the UK workforce and there’s plenty of evidence to show that people are less tolerant of technological short comings in the work environment. When Skype logs 50 Billion minutes of VOIP traffic every month and Microsoft is pushing integration with Office365 it cannot be overlooked as an essential business tool. Put that into context with the average household owning more than 7 connected devices, networks are being put under serious pressure to provide an interruption free, high speed service.

The need for reliable speed is now directly influencing consumer behaviour. Revenue from cable routers alone has increased by 22% year on year. This clearly demonstrates that customers are not only more tech savvy but they are willing to pay for the benefits of a premium router to replace existing hardware.

Recent industry collaborations like Google’s OnHub, built by TP-LINK, demonstrates the importance of Wi-Fi to consumers. Making use of industry standards like Wave 2 AC and beamforming, routers are smarter giving consumers the power and speed where they need it, and when they need it. Introducing MU-MIMO to the TP-LINK range however enables our routers to punch above their weight in terms of wireless performance. 4×4 wireless means that routers, can for the first time, send and receive data simultaneously to multiple devices to eliminate choppy streaming or delays when downloading large files. In other words more devices get a better wireless service. As a bi-product it also improves wireless security because data sent via a MU-MIMO router to a device is unreadable by any other device or person.

As a total manufacturer, with close links to the key chip manufacturers, TP-LINK takes pride in developing the highest quality products harnessing the latest speeds and feeds and translating them into useful features that customers really want. An example of TP-LINK’s innovation is the highly acclaimed Touch P5, AC1900 Touch Screen Wi-Fi Gigabit Router, the first of its kind designed to take the fear and confusion out of network configuration management for the biggest technophobes out there.

You can visit Mark Torrens and TP-LINK at the Broadband World Forum on stand B30


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