José Eugênio Junqueira Hudson, Business Development Director for TIM BRASIL is taking part in a interactive discussion entitled, “Compete or cooperate with OTT?” taking place on Day Two of the Broadband LATAM conference, taking place on 3rd– 4th June 2014 at the Amcham Convention Center, São Paulo, Brazil. Ahead of the show we speak to him about what the impact of ultra-fast broadband could have on Brazil and the best technology to make it happen could be.
What are the key challenges in educating the wider population of Brazil about the benefits of faster broadband?
One of the first challenges for operators is to reinforce the consumer perception that ultra- broadband really delivers on what it promises – that it can change their browsing experience and transform the way they use this service. Today, Live TIM offers speeds that are in some cases higher than the contracted package speed. This is why our customers are using the Internet differently. They have discovered other browsing possibilities and have now incorporated them into their daily lives. The next step is to encourage the development of new services on the Internet to meet latent demand on the market, which was repressed because high-quality Internet access was not available. An example of some of the new services which deserve encouraging include video and cloud services.
How important are cloud services to TIM BRASIL and are they the main driver towards implementing fibre?
Cloud services are encouraging development of high-speed Internet over fibre and increased data traffic. However, we still believe that entertainment – like videos, online games etc. – is the main driver of fixed-line ultra-broadband.
Are there opportunities to use your control of the network to successfully offer Class of Service and QoS to those who might require it?
Having control of the network is a very important strategic decision enabling us to provide standout services in a highly competitive market. We have gone a step further, turning our back on innovation that focuses solely on price and services, while prioritizing innovation through quality. We believe that by doing so, we can provide better services to our competitors over other service providers.
How would you summarise the impact that the arrival of widespread FTTH would have on Brazil?
Brazil will enjoy a range of social and economic benefits with growth of ultra broadband, whatever technology is used. However, we believe that the FTTH model is still too expensive for mass adoption. Currently, the most suitable model is FTTx with VDSL over the last mile.
What are you most looking forward to with regards to the Broadband LATAM conference?
I believe the event will be a success and will bring together the most important people in this market. I look forward to finding out more about the main approaches being taken by ISPs and OTTs worldwide.