Daniel Tang, CTO, Carrier Network Business Group, Huawei is delivering a keynote address on Day 1 of the Broadband Asia conference, taking place on the 29th-30th April 2014 at the Suntec, Singapore. Ahead of the show we find out about how Huawei is leading on innovative broadband enhancing technologies such as SDN and NFV and also in 5G.
You’ve spoken about the need for collaboration between operators and OTTs in the past. Why did you think that is important and what benefits can it bring?
Now ultra-broadband and super-fast internet is becoming a reality we are looking for more and more opportunities for collaboration between operators and OTTs. User experience will be enhanced through this joint working and the combined efforts from both the telco bandwidth boost and OTTs algorithm perspective.
Let’s take an example of China, where one of the telco operators has been working with an OTT content partner in order to collaboratively optimizing user experiences. With this enhanced user experience the OTT content provider in return gets an extra revenue source from an enlarged Premium VIP subscription base. The revenue sharing scheme in this telco and the OTT collaborative partnership is also working well and in now the new business model.
So in short, from this example we see that the capability sets from telco and OTT are really complementary to each other and consumers perceive more value from OTT service than from the internet connectivity. Therefore in reality only joint efforts between OTTs and telcos can provide a truly enhanced user experience and create more value for a long sustainable future.
What new network technology would you say will have the biggest impact in 2014?
Keeping in mind the existing industry trends and many investments since last year with deep technology analysis, we believe that super-fast copper, SDN/NFV based network virtualization, and cloud computing will have the strongest impact and will leave a long lasting impressions and foot prints in year 2014.
As a unique leading ICT vendor Huawei believes in the power of super-fast copper and is still actively contributing towards vectoring and G.Fast based standards though chipset design and trials of innovative solutions with Tier 1 operators around the world.
How will technologies such as SDN transform the network, and how is Huawei looking to lead this revolution?
As a leading global information and communications technology (ICT) solutions provider Huawei is looking to lead the revolution of future network architecture. To that end it has unveiled SoftCOM, a cloud-based systematic future network architecture. This robust architecture leverages the power of SDN to help operators address challenges that have been brought due to the accelerated changes in the telco landscape.
As one of the leading IP vendors in the industry we are at the vanguard of this telco revolution. We believe in business agility by designing, building and operating networks in an open and programmable style. We are busy in co-chairing, co-editing and actively contributing to ONF, ETSI, IETF, and Open Daylight, core industry-standard organisations.
We sensed this paradigm shift very early and increased R&D investments for developing SDN-based dedicated solutions for Access, Metro, and Backbone and Data centres networks, that really help to effectively utilise network resources and enhance service deployment flexibility.
SDN-based flexible service chaining, SDN based IPCORE, VIPRAN, and NFV-based Vfamily and vDC are important turnkey solutions.
Discussions around what form 5G will take are starting to take place. What are your predictions around the subject and what role do you expect Huawei to play?
As the leading ICT solution provider, Huawei is strongly committed to the research and development of 5G. Last November in London, our rotating CEO Eric Xu announced that Huawei will invest US$600 million on 5G research. Huawei is unique in that it covers all business segments include telecom, enterprise, and consumer, which are especially important for the development of 5G.
We believe 5G should be able to bring a dramatic user experience improvement over today’s standards. The default behind the word “Generation” is to discover or enlarge new revenue streams from vertical industries for telco operators and improving the industry to improve efficiency. This transformation is on-going now and 5G will make it pervasive. There are two challenges ahead. The first is that the context becomes much more diversified than any “G” before Secondly, joint efforts across variety of industries are becoming much more essential than any previous “G”.
What are the biggest challenges you expect to face in the next 12 months?
I believe that we are entering the ultra-broadband era. The industry will face an unprecedented array of challenges that will have profound implications on future performance in terms of delivering final value.
To be more specific, increasing ARPU in the big data era, managing subscriber retention and churn, and managing competition with OTTs, will be critical to success.
Furthermore, for full service operators, OSS integration, the working parity of FBB and MBB and the construction of last-mile fibre access are addressable areas for long term sustainable success.
Why is the Broadband Asia conference an important date on your schedule?
As a leading ICT vendor and technology trend setter Huawei feels responsibility in participating in reputable industry events like Broadband Asia. We believe and appreciate Informa’s tremendous efforts in gathering Asia’s top experts and service providers on one platform. This event provides us the opportunity for showcasing our latest broadband technologies and new, cutting-edge innovative solutions to the Asia market, especially for the APAC region.
BBWF Asia is unique in that it provides us an opportunity to share the real issues of the Telecom industry with our long standing partners, industry players and service providers and that is important for the win-win future.
The Broadband Asia conference is taking place on the 29th-30th April 2014 at the Suntec, Singapore. Click here to download a brochure.