The first image that comes to my mind when I think of BAE Systems is nuclear submarines. In fact, their home page image is of a rather impressive looking fight jet for the Royal Australian Air Force. You might understand why I was surprised to see this company name on my list of potential exhibitors for the Broadband World Forum. What would a company specialising in national defence want with a broadband industry event?
Security, quite simply. For most telco operators, security has little to do with tanks and helicopters. Earlier this year, Vodafone signed a 5-year cyber security partnership with BAE Systems Detica, showcasing BAE’s commitment to growing its security business with large global enterprise customers, specifically the communications technology market. The partnership will focus on many elements over the five years, but the first will be a cloud-based mobile security solution. This partnership is indicative of potential scale of the security market in telecoms.
It is the potential of this market that has led BAE Systems Detica to join the Broadband World Forum as an exhibitor and a speaker October 22nd-24th. It is certainly one of the most interesting additions to the sponsorship/exhibitor line up for 2013, and will no doubt attract a lot of attention. What should we expect from them at the event?
We know for sure that BAE Systems’ Head of Products, Mark Percival, will be speaking on Day Two of the Customer Experience track looking at the Connected Home. It is here that BAE hopes to talk about the war taking place within many households – the one between parents and their children over internet access. Increasingly, parents expect their ISPs to provide tools that will create a safe environment for their young‘uns to browse the web. BAE Systems Detica wants to be the partner ISPs turn to for these solutions.
Based on their product line, BAE Systems Detica has a number of stories to tell at the event. BAE has solutions for BYOD, the cloud, big data, fraud protection, mobile security, and more. This shows that these telco operators need to think about security on several levels – not just as protection for internal proprietary data, but also as a tool for reducing churn and building trust with their customers, both individual consumers and enterprise customers of whatever size.
Okay, so it’s not a nuclear submarine, but I for one want to see what the nuclear submarine company has to say about broadband. And BAE Systems Detica is not the only new and interesting sponsor/exhibitor – we have a great line up this year for Broadband World Forum, which is going to make for a varied and informative exhibition.