Why football is kicking off demand for broadband
In the week that a lot of attention was focused on a Scottish man leaving his job of 27 years to spend more time with the wife, UK incumbent BT announced a major coup – it would be offering access to 38 live Premier League football games free via its new BT Sport channel – and this would bundled free to anyone signing up to its BT Broadband subscriptions. The deal consists of two channels BT Sport 1 and BT Sport 2 in both SD and HD variants.